Spot trouble early
Spikes in negative coverage pull the health score down the day they happen, so you hear about a problem before your client calls.
Online reputation monitoring for PR agencies
Know what India is saying about your clients, before they ask.
Brand Pulse reads the news, YouTube, consumer complaints and marketplace ratings in English and Hindi, scores each client's brand health, and writes weekly reports where every claim links to its source.
- English, Hindi and Hinglish
- Every claim cited
- Updated every 6 hours
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Client mentions analysed so far
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Competitor mentions benchmarked
6
Hours between updates
2
Languages: English and Hindi
Live figures from the Brand Pulse pipeline.
Why agencies use it
Spend the morning advising clients, not compiling clippings.
Evidence for every claim
Reports cite the articles, videos and complaints they rest on. A paragraph without a real source is dropped, so nothing reaches a client unbacked.
Coverage beyond English
Hindi news and Hinglish comments are read for sentiment and themes alongside English, where much of India's conversation actually happens.
Benchmark against competitors
Share of voice, tone and themes for each competitor, measured the same way as your client, from the last week to the last five years.
Scores that admit uncertainty
Every health score carries a confidence badge. When a brand gets little coverage, the dashboard says so instead of inventing precision.
No false matches
Per-client names, context words and exclusions keep namesakes out, and a language model checks every mention before it counts.
How it works
From scattered coverage to a brief your client can act on.
01 · Listen
Collect every public mention
News sites, YouTube, complaint forums and marketplaces, in English and Hindi, every 6 hours. Duplicates of the same story are merged.
02 · Understand
Read it like an analyst
Each mention is checked for relevance, then tagged with sentiment, themes and products, in English, Hindi and Hinglish.
03 · Report
Explain it with sources
A scored dashboard and a weekly report with suggested actions, where every claim links to the mentions behind it.
What each client gets
A private dashboard that explains itself.
Brand health score
One number from sentiment, negative spikes, ratings and share of voice, with its workings shown and a confidence badge when data is thin.
Pain points and praise
Recurring themes in what people say, how they are trending, and the mentions behind every count.
Share of voice and competitors
How much of the conversation is your client's, and how each competitor is covered, theme by theme.
Kesar Foods41%
Brand B27%
Brand C19%
Brand D13%
Weekly reports with citations
Plain-English summaries and suggested actions, written every Monday. Each paragraph links to the sources behind it.
Complaints and ratings
Public consumer complaints and marketplace star ratings in one view, so service issues surface early.
Every number links to its source
Click any count to see the headlines, comments and complaints behind it, with a link to the original.
Use cases
Where it earns its keep.
Crisis watch
See a negative story spread across outlets and YouTube while there is still time to respond.
Launch tracking
Follow how a new product or campaign lands, theme by theme, week by week.
Monthly and quarterly reviews
Walk into client reviews with trends, competitor benchmarks and sources already assembled.
New business pitches
Show a prospect their own reputation picture and their competitors' before the first meeting.
Built for agencies
One admin panel for every client you manage.
Add a client by describing how to find them online. Give each client their own login, or one login that opens several brands. Open any client's dashboard exactly as they see it.
- Private dashboards with per-client logins
- One login for several brands, for group companies
- Commenters' names are never stored
Kesar Foods
FMCG · 3 logins
Northline Finance
Fintech · 2 logins
Ruhi Organics
D2C · 1 login
Illustration with fictional brands
Questions agencies ask
How is the brand health score calculated?
From net sentiment, spikes in negative coverage, marketplace ratings and share of voice. The dashboard shows each part and its weight, plus a confidence badge based on how many mentions the score rests on.
How does Brand Pulse avoid counting the wrong brand?
Each client has its own names, context words and exclusions, so namesakes and unrelated uses are filtered out. A language model then checks every remaining mention for relevance before it counts.
Does it understand Hindi?
Yes. It searches Hindi news and reads Hindi and Hinglish mentions for sentiment and themes alongside English.
What does a weekly report contain?
What changed in the week, what people are saying theme by theme, and suggested actions for the PR team. Every paragraph cites the articles, videos or complaints it rests on.
Can my clients log in themselves?
Yes. You create a login for each client, or one login that opens several dashboards, and they see only the brands you choose.
How far back can a dashboard go?
Up to two years of a client's own coverage, and share of voice against competitors for periods from 7 days to 5 years.
How often is the data updated?
Every 6 hours. Weekly reports are written each Monday for the week before.
See it on one of your clients.
Tell us the brand. We will set it up and walk you through its dashboard.
Prefer WhatsApp? Message us on +91 80761 99172